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Ethereal Blurred Figure

Amê Origi

HOUSE OF FERRERA

EVOCATIVE.  INTIMATE.  HUMAN,

CINEMATIC ATELIER
for Brands & Editorial

The House of Ferrera is not newly founded. It is newly revealed.

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Ava Ferrera is the artistic voice and vision behind the House of Ferrera, a cinematic atelier rooted in a multicultural lineage that spans histories. Guided by the motto Amê Origo, her work is grounded in the belief that soul, love, memory, and inheritance are the origins of creation.

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Ferrera approaches cinema as both archaeology and alchemy: a process of uncovering the obscured, restoring the forgotten, and transforming ancestral echoes into contemporary visual language. Her films explore the tension between flesh and myth, shadow and devotion, sensuality and sovereignty. With an eye for baroque composition, Mediterranean emotionality, and geometric mysticism, she constructs images that feel both ancient and startlingly intimate.

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Today, the House of Ferrera stands as a continuation of that heritage — a modern manifestation of a lineage kept alive through memory, imagination, and craft. Ferrera’s work is not driven by trend or speed, but by permanence, ritual, and the endurance of beauty. She creates films as heirlooms: crafted with care, imbued with history, and meant to outlive the present.

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For Houses who seek permanence.
For founders who value legacy.
For brands who understand the power of image.

 

The House of Ferrera works selectively, partnering only with clients whose ethos aligns with our philosophy: heritage, devotion to craft, and a commitment to beauty that endures.

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If your House seeks cinema with gravitas —
a film shaped in shadow and light,
built for generations rather than seasons —
we welcome your inquiry.

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House of Ferrera
Madeira Island · Worldwide

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CINEMATIC JOURNEY

Behind the Lens

Vision, Craftsmanship and Artistry at every stage of your Visual Journey.

Vision

Creative Conceptualization

​Curating cinematic aesthetics and visually intriguing storytelling requires a visionary director to develop and oversee all stages of a project — while working alongside other professionals such as models, hair & make-up artists, stylists, set design & decoration, and much more.

 

Forming concepts, executing them and elevating the philosophy of any story. A director is a big-picture thinker, being able to visualize the finished product, even though it hasn’t been created yet.

Craftsmanship

Skill and Precision

With an avant-garde approach, intersecting artistic innovation, expertise, beauty and creativity — where art and cinema collide. Curating visually stunning and emotionally resonant cinematic experiences that redefine storytelling on a deeper level, capturing the essence of your brand that transcends the screen. 

Artistry

Creative Expression

​Capturing and curating a story through artistic and cinematic interpretations and editing. Making the abstract visual and mystifying the mundane. Storytelling transcends the lens, capturing our emotions and imaginations.

Impact

Visual Influence

Through the power of visual storytelling, creating a sense of exclusivity and desirability around your products or services. Carefully crafting and curating your brand's identity to influence how consumers perceive it. 

FILM COMMISSIONS
& Brand Narratives

Cinematic Direction — Features & Shorts

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Ava Ferrera helms narrative projects with precision and sensual restraint, crafting films where atmosphere becomes language and emotion becomes architecture. Each work is approached like haute couture cinema — tailored, intentional, unforgettable.

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  • Auteur-Led Feature Development Packages
    From concept-to-festival strategy — a cinematic journey guided by Ferrera’s signature vision.

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  • Short Film Experiences / Artistic Capsules
    High-impact, poetic short stories created with the intensity and depth of feature films.

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  • Co-Creation Residencies
    Invite writers, actors, or artists to collaborate within Madeira’s volcanic landscape — a cinematic pilgrimage.

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  • Private Screenings & Salon Premieres
    Private showings for collectors, investors, and curated cultural audiences.

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  • Script & Storyworld Development
    Shaping narrative atmospheres with the same care one crafts a fragrance.

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Luxury Brand Films & Commercials

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House of Ferrera creates cinematic worlds for brands where desire leads the camera, texture breathes, and every frame feels collectible. These are not ads — they are moving editorials, crafted with art-house precision and couture sensibility.

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  • Editorial Campaign Films
    Fashion-driven visuals for designers and magazines.

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  • Perfume & Beauty Cinematics
    Slow seduction. Skin, light, breath. Emotional advertising at its most intimate.

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  • Seasonal Collection Films
    Runway-to-archive narratives with myth and aura.

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  • Brand Mythmaking Packages
    Visual storytelling that evolves over time — brand as legend, not marketing.

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  • Visual Identity Systems for Brands
    Signature lighting, palette, camera language unique to each house.

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  • Artistically Directed Reels for High Fashion
    Micro-films with viral potential, executed editorially — not like influencers.

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Private Film Commissions

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Bespoke cinematic works crafted personally by Ava Ferrera — intimate visual heirlooms, love letters, legacy films, and experiential portraits. Commissioned by individuals, collectors, lovers, and families seeking an artifact of emotion.

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  • Heirloom Films
    A cinematic record of a life, love story, or legacy.

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  • Collector-Edition Visual Art Film
    Limited commission slots per year. Authentication included.

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  • Destination Film Commissions — Madeira & Worldwide
    A cinematic retreat with tailored production.

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  • Executive Tribute Films
    For founders, artists, icons — created as legacy markers.

Studio Set Up

AVA FERRERA
Film Director

cherries

Product Placements in Film

BRANDS &Collaborations

We weave brands into indie cinema as living symbols — ensuring your product becomes part of a story that audiences feel, remember, and talk about.

GET IN
TOUCH

Madeira Island • Worldwide

We believe in origins.

Every creation begins with the memory of where we come from.

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We create with intention.

The world rushes; heritage does not.

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We honour lineage.

Our work is the continuation of a story that predates us.

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We shape shadows.

Light alone does not tell the truth. Mystery reveals what brilliance hides.

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We craft images as heirlooms.

A film must be built to outlive the moment that birthed it.

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We pursue the eternal, not the immediate.

Trends expire. Heritage endures.

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We hold beauty in high regard.

Not as decoration, but as discipline, devotion, and truth.

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We walk between worlds.

Past and present, sacred and sensual, mythic and human.

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We listen to silence.

Memory speaks quietly; we answer with cinema.

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We begin with love.

Amê Origo — soul as origin, lineage as compass.

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