HOUSE FERRERA
by Film Director Ava Ferrera
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EVOCATIVE. INTIMATE. HUMAN.
CINEMATIC ATELIER
for Brands & Editorial
The House of Ferrera is not newly founded. It is newly revealed.
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Ava Ferrera is the artistic voice and vision behind the House of Ferrera, a cinematic atelier rooted in a multicultural lineage that spans histories. Guided by the motto Amê Origo, her work is grounded in the belief that soul, love, memory, and inheritance are the origins of creation.
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Ferrera approaches cinema as both archaeology and alchemy: a process of uncovering the obscured, restoring the forgotten, and transforming ancestral echoes into contemporary visual language. Her films explore the tension between flesh and myth, shadow and devotion, sensuality and sovereignty. With an eye for baroque composition, Mediterranean emotionality, and geometric mysticism, she constructs images that feel both ancient and startlingly intimate.
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Today, the House of Ferrera stands as a continuation of that heritage — a modern manifestation of a lineage kept alive through memory, imagination, and craft. Ferrera’s work is not driven by trend or speed, but by permanence, ritual, and the endurance of beauty. She creates films as heirlooms: crafted with care, imbued with history, and meant to outlive the present.
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For Houses who seek permanence.
For Founders who value legacy.
For Brands who understand the power of image.
The House of Ferrera works selectively, partnering only with clients whose ethos aligns with our philosophy: heritage, devotion to craft, and a commitment to beauty that endures.
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If your House seeks cinema with gravitas —
a film shaped in shadow and light,
built for generations rather than seasons —
we welcome your inquiry.
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House of Ferrera
Madeira Island · Portugal · Worldwide
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CINEMATIC JOURNEY
Behind the Lens
Vision, Craftsmanship and Artistry at every stage of your Visual Journey.
Vision
Creative Conceptualization
​Curating cinematic aesthetics and visually intriguing storytelling requires a visionary director to develop and oversee all stages of a project — while working alongside other professionals such as models, hair & make-up artists, stylists, set design & decoration, and much more.
Forming concepts, executing them and elevating the philosophy of any story. A director is a big-picture thinker, being able to visualize the finished product, even though it hasn’t been created yet.
Craftsmanship
Skill and Precision
With an avant-garde approach, intersecting artistic innovation, expertise, beauty and creativity — where art and cinema collide. Curating visually stunning and emotionally resonant cinematic experiences that redefine storytelling on a deeper level, capturing the essence of your brand that transcends the screen.
Artistry
Creative Expression
​Capturing and curating a story through artistic and cinematic interpretations and editing. Making the abstract visual and mystifying the mundane. Storytelling transcends the lens, capturing our emotions and imaginations.
Impact
Visual Influence
Through the power of visual storytelling, creating a sense of exclusivity and desirability around your products or services. Carefully crafting and curating your brand's identity to influence how consumers perceive it.
STORY
Anatomy
Cuca Roseta
with Quinta da Casa Branca & TG Couture
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Directed by
Ava Ferrera
COMMISSION A FILM
curated by Ava Ferrera
Each commission is conceived and directed by Ava Ferrera, working in close proximity with a deliberately small circle of collaborators. The process privileges authorship, discretion, and formal clarity, unfolding with quiet precision from conception to final cut. The work is undertaken selectively, with a view toward continuity, memory, and endurance.
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Commission by Request
FILM COMMISSIONS
& Brand Narratives
Brand Films & Commercials
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House of Ferrera creates cinematic worlds for brands where desire leads the camera, texture breathes, and every frame feels collectible. These are not ads — they are moving editorials, crafted with art-house precision and couture sensibility.
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Editorial & Product Campaign Films
Cinema-driven visuals for brands, designers and magazines designed to highlight desirability, craft and prestige.
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Brand & Identity Mythmaking Collections
Visual storytelling that evolves over time — brand as legend, not marketing.
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Interior & Architecture Editorial Films
Shapes and colours as narrative. Objects and textures as characters. Interior and Exterior cinema where texture, tone and silence speak luxury.​​
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Lifestyle & Travel Films
The art of living — ritual, taste, everyday luxury expressed through cinema. Visual narratives shaped by atmosphere, texture and refinement. Destinations captured as mood and memory — cinematic storytelling for hospitality and travel brands where landscape, culture and presence lead the frame.
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Art & Cultural Commissions
Moving images conceived as artefacts — collectible, archival, and exhibition-ready. Works for galleries, museums, artists and cultural houses.
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Heritage & Brand Documentary Films
Cinematic documentary films created for cultural, editorial, and heritage-led projects. Focused on storytelling, craft, and long-term cultural relevance.
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Cinematic Direction — Film, Music & Art
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Ava Ferrera helms narrative projects with precision and sensual restraint, crafting films where atmosphere becomes language and emotion becomes architecture. Each work is approached like haute couture cinema — tailored, intentional, unforgettable.
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Trailers & Teasers
Sales, festival, and positioning trailers created with narrative precision and tonal accuracy. Designed to communicate genre, rhythm, and audience while preserving the film’s artistic integrity.
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Showreels for Directors, Actors & Artists
Professionally authored showreels designed to present directors and actors with clarity, coherence, and cinematic intent. Edited to reflect range, tone, and screen presence for industry use, casting, and festival positioning.
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Cinematic Works for Music
Director-led audiovisual works created in collaboration with musicians, composers, and labels. Films shaped by sound, rhythm, and narrative atmosphere for release, performance, or exhibition contexts.
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Festival & Market Presentation Films
Supplementary short-form films created to accompany a feature or short. Used for festivals, press, institutions, and archives to extend the film’s thematic and visual language. Designed to articulate vision, tone, and positioning with clarity for industry decision-makers.
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Documentary Films
Authored documentary works shaped by narrative clarity, observational precision, and cinematic discipline. Created to explore any subjects with depth, integrity, and a long-form perspective.
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CINEMA • COUTURE • ART • ARCHITECTURE • TRAVEL • MUSIC • LIFESTYLE & BEYOND
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Private, narrative, or editorial films.
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Commission by Request
BRAND COLLABORATIONS
in Cinema
FILM
Product Placements
We weave brands into indie cinema as living symbols — ensuring your product becomes part of a story that audiences feel, remember, and talk about.
CURATED. SELECTIVE. TIMELESS.
BRANDS. EDITORIAL. CREATIVES.
AVA FERRERA
Film Director
Award-winning Independent Writer & Director based on the subtropical island of Madeira, Portugal. Four-time Winner for Best Documentary Short, Winner for Best Cinematography and Nine-time Nominee — including Best Director — known for her evocative, experimental, and unorthodox vision and style.
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